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Autor	Dušan Dobák, Zdenka Kádeková, Lubica Kubicova
Tytuł	TRENDS IN CONSUMPTION OF MILK AND DAIRY PRODUCTS IN SLOVAKIA AFTER EU ACCESSION
Title
Słowa kluczowe
Key words	Income, Consumer Prices of Dairy Products, Consumption of Dairy Products, Income and Price Elasticity of Demand
Abstrakt
Abstract	In the paper are evaluated changes and development in consumption of milk and dairy products in recent years from accession of Slovakia to the European Union in 2004. Consumption of milk and dairy products in Slovakia lags far behind countries of the former EU-15. Consumption of these products in the value milk free butter was 158.6 kg in 2012. Compared with ODP, dairy consumption 220 kg in 2012 was of 61.4 kg less and considering its importance is nutritionally unfavorable. Particularly unfavorable was consumption of drinking milk, which ensured recommended amount of food only at 60%. Only the consumption of cheese and curd was at the level of given recommended amount 10.1 kg.
Cytowanie	Dobák D., Kádeková Z., Kubicova L. (2014) TRENDS IN CONSUMPTION OF MILK AND DAIRY PRODUCTS IN SLOVAKIA AFTER EU ACCESSION.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 12(61): 90-97
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Pełny tekst	PEFIM_2014_n61_s90.pdf

Autor	Anna Rytko
Tytuł	COMPETITIVENESS OF POLISH AND SLOVAK AGRI-FOOD PRODUCTS ON THE EUROPEAN MARKET
Title
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Key words	competitiveness, EU, foreign trade, comparative advantage
Abstrakt
Abstract	The aim of this paper was to define the Polish and Slovak competitiveness position of agricultural and food products on the European market, as well as for comparison purposes, on the markets of the third countries and to the other groups of products. However, the issue was show the changes of the competitiveness in this sector. The competitiveness performance in Polish and Slovak agrofood trade has been evaluated for the period of 1999-2012. Trade theories indicate that countries specialize in the production of goods, trade in these goods and have better competitiveness position, if they have an absolute or comparative advantages in relationship to your partner (Ricardo 1957, Balassa 1965, Lall 2001, Guzek 2006). In order to determine the competitive position, the comparative advantage and evaluation of agrofood trade were used. The analysis considers two indices: revealed comparative advantage (RCA) and net export index (NEI). After joining the European Union, the importance of foreign agro-food trade in both of this countries has grew up in European market, but on the third countries market only Poland notified increases. The index of RCA in these countries is quite different. It is observed comparative advantage in Poland while in Slovakia there was not. Similar situation was in NEI index. A positive value of the net export index for agri-food products was found only in Poland.
Cytowanie	Rytko A. (2014) COMPETITIVENESS OF POLISH AND SLOVAK AGRI-FOOD PRODUCTS ON THE EUROPEAN MARKET.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 12(61): 187-198
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Pełny tekst	PEFIM_2014_n61_s187.pdf

Autor	Jakub Berčík, Jana Gálová, Elena Horska
Tytuł	RETAIL MARKETING STRATEGIES AND INNOVATIONS IN THE PRACTICE OF A RETAIL CHAIN
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Key words	Retail marketing, Positioning strategy, Innovations, Retail, Location
Abstrakt
Abstract	Each retail activity, regardless its financial base is related to applying various marketing tools and territorial strategies. At present, the application of key retail marketing is associated with a wide range of activities, developing retailer, allocating sufficient capital and adapting to the market conditions of the area. Successful retail companies have become easy to copy, therefore they are constantly trying to innovate and looking for new opportunities in the battle for their customers. In the domestic market which is torn by strong multinational competitors, our retailers are able to ensure the right timing and adjusting marketing only by forming alliances such as COOP Jednota Slovakia. Using guided dialogue and laser device for measuring the distance we have revealed many deficiencies in the implementation of unified marketing strategies and we obtained data for the calculation of location indicators in different types of sales forms. The paper also includes the evaluation of areal retail marketing and its subsequent adaptation to the conditions of the region, together with the strategic deployment and innovation of different types of stores in the area. In the conclusions, we give suggestions for more effective retail marketing, innovations and application of positioning strategies that will contribute to the increase in sales and the efficiency in the consumer cooperative COOP Jednota Brezno.
Cytowanie	Berčík J., Gálová J., Horska E. (2013) RETAIL MARKETING STRATEGIES AND INNOVATIONS IN THE PRACTICE OF A RETAIL CHAIN.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 10(59): 289-303
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Pełny tekst	PEFIM_2013_n59_s289.pdf

Autor	Tomáš Rábek, Marián Tóth
Tytuł	DEVELOPMENT OF PROFITABILITY IN SLOVAK AGRICULTURAL ENTERPRISES IN YEARS 2004-2011
Title
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Key words	Profitability, profitability ratios, benchmarking, agriculture, Slovakia
Abstrakt
Abstract	Main objective of the paper is to evaluate the development of profitability in Slovak agriculture based on individual data from the balance sheets and profit and loose statements of all agricultural enterprises in the period 2004-2011. In the analyses we used more than 1100 enterprises in each researched year. For the characteristic the development of profitability we used more ratios from financial analyses, in the first place - Return on Investment, Return on Equity and Return on Sales. A group of profitability ratios shows the combined effects of liquidity, asset management, and debt on operating results. The results presented in this paper could be used as a benchmark for individual enterprises comparison.
Cytowanie	Rábek T., Tóth M. (2013) DEVELOPMENT OF PROFITABILITY IN SLOVAK AGRICULTURAL ENTERPRISES IN YEARS 2004-2011.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 10(59): 580-587
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Pełny tekst	PEFIM_2013_n59_s580.pdf

Autor	Ildikó Akócsi, Tibor Csonka, Tamás Tóth
Tytuł	Ludzie jako czynnik konkurencyjności
Title
Słowa kluczowe	gospodarka oparta na wiedzy, konkurencyjność, analiza głównych składowych, analiza regresji, analiza ścieżki
Key words	knowledge economy, competitiveness, principal component analysis, regression analyses, path analysis
Abstrakt	W dzisiejszych czasach ważną kwestią jest ustalenie co sprawia, że społeczeństwo, gospodarka lub region potrafi poradzić sobie z konkurencją w zglobalizowanym świecie. Badaniami zostały objęte aspekty relacji i inherentności zasobów ludzkich oraz konkurencyjność w Republice Czeskiej, Polsce, na Słowacji i na Węgrzech. Obecnie pojęcia „gospodarka oparta na wiedzy” i „gospodarka wiedzy” są coraz częściej używane i podkreślają znaczenie kapitału ludzkiego w procesie rozwoju społeczeństwa i gospodarki. Jednym z priorytetów ustalonych w strategii „Europa 2020” jest inteligentny rozwój, który oznacza budowanie społeczeństwa opartego na wiedzy i innowacjach. Doskonalenie zasobów ludzkich jest określane jako czynnik stymulowania rozwoju regionalnego. Tworzenie wyższej wartości dodanej jest możliwe przez poprawę potencjału kapitału ludzkiego. Rozwój badań, zwiększenie aktywnego udziału w tworzeniu innowacji może być realizowane wyłącznie na podstawie wysokiego poziomu szkolnictwa wyższego i kształcenia naukowego. Na podstawie powyższych informacji autorzy uważają, że należy przeanalizować zależność pomiędzy regionalną karencyjnością a poziomem kapitału ludzkiego, a także zweryfikować czy zasoby ludzkie na poziomie regionalnym mogą być czynnikami konkurencyjności w regionie.
Abstract	In our research we study the relationship and inherency of human resources and competitiveness in the regions of the Czech Republic, Hungary, Poland and Slovakia. At present, „knowledge based economy”, „economy of knowledge” are more and more frequently used concepts which emphasize the importance of human capital in the process of the development of the society and the economy. The „Europe 2020” strategy, accepted in spring 2010, also focuses on „keeping economic power of the community determining 500 million people’s life in competition” [European Committee 2010]. One of the priorities in the strategy is intelligent growth, which means the establishment of a society based on knowledge and innovation. However, building up a knowledge based society is only possible with a healthy and educated population. Improvement of human resources is a definite factor of establishing regional development. The created added value can be higher, if the potential of human capital is higher as well. One of the main goals of our research is to organize indicators which define human development into principal components, to create clusters from the regions of the V4 countries according to the principal components, and to uncover the differences between the clusters. Furthermore, we aimed to explore the connection between the level of development and competitiveness – defined by the principal components - of the human resources of a region.
Cytowanie	Akócsi I., Csonka T., Tóth T. (2012) Ludzie jako czynnik konkurencyjności.Roczniki Naukowe Ekonomii Rolnictwa i Rozwoju Obszarów Wiejskich, t. 99, z. 3: 7-20
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Pełny tekst	RNR_2012_n3_s7.pdf

Autor	Miroslav Habán, Milan Macák, Pavol Otepka
Tytuł	Turystyka wiejska i agroturystyka na Słowacji
Title	Rural tourism and agro-tourism in Slovakia
Słowa kluczowe	turystyka wiejska, agroturystyka, rozwój obszarów wiejskich, analiza SWOT, wieś
Key words	rural tourism, agro-tourism, countryside, rural development, SWOT analysis, village
Abstrakt	Głównym celem opracowania jest przedstawienie przyrodniczych i kulturalnych zasobów Słowacji w kontekście możliwości rozwoju sektora agroturystycznego. Ponadto, opisano zadania i działania podejmowane przez instytucje odpowiedzialne za agroturystykę i turystykę wiejską (EURO GITES w Europie, SARTA na Słowacji). Branża turystyczna, w tym turystyka wiejska i agroturystyka, rozwija się dynamicznie na całym świecie. Słowacja ze względu na położenie geograficzne w centrum Europy ma bardzo korzystne warunki do rozwoju turystyki wiejskiej i agroturystyki. Oprócz naturalnych bogactw, takich jak góry, jaskinie, akweny wodne, wody mineralne, źródła lecznicze i termalne, bogata fauna i flora, turystyka może rozwijać się dzięki zabytkowym budowlom, które są zachowane w relatywnie dobrym stanie. Atutem jest też wytwarzanie wielu tradycyjnych produktów i kultywowanie rzemiosł.
Abstract	The main objective of this work is to briefly present the natural beauties and cultural attractions in Slovakia, its favourable conditions and development possibilities for the agro-tourism sector. Furthermore, there are described the tasks and activities of organizations responsible for agro-tourism and rural tourism (EURO GITES in Europe, SARTA in Slovakia). The whole tourism industry, including rural tourism and agro-tourism, is growing rapidly worldwide. Slovakia, regarding its geographic location in the centre of Europe, has extremely favourable conditions for rural tourism, especially for agro-tourism. Beside the natural richness, such as mountains, caves, water areas, mineral waters, springs with healing effects, rich fauna and flora, also historical buildings, held in relatively good state, and many live traditional crafts can attract the modern tourists. Regarding all this, Slovakia is able to satisfy the needs of the most demanding our or foreign tourists.
Cytowanie	Habán M., Macák M., Otepka P. (2012) Turystyka wiejska i agroturystyka na Słowacji.Roczniki Naukowe Ekonomii Rolnictwa i Rozwoju Obszarów Wiejskich, t. 99, z. 3: 34-40
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Pełny tekst	RNR_2012_n3_s34.pdf

Autor	Johana Paluchová, Renata Prokeinová
Tytuł	Społeczna odpowiedzialność firm spożywczych w Słowacji – narzędzie zrównoważonego rozwoju
Title	Social responsibility of food companies in Slovakia – a selected tool of sustainability
Słowa kluczowe	społeczna odpowiedzialność, zrównoważony rozwój, współczynnik Alfa Cronbacha, green marketing, marketing środowiskowy
Key words	social responsibility, sustainability, Cronbach Alfa Coefficient, green marketing, environmental marketing
Abstrakt	Wiele strategii środowiskowych skupionych wokół poprawy wydajności zasobów i ekologicznej efektywności procesów i produktów, oddziałuje na środowisko także przez wzrost konsumpcji. Koncepcja zrównoważonej konsumpcji, zakładająca zmianę poziomu i struktury spożycia, wymaga nowego, uzupełnionego podejścia. Konsumenci nie zdają sobie sprawy z konsekwencji własnego oddziaływania na środowisko. Celem artykułu jest ocena wybranych narzędzi zrównoważonego marketingu, który poszerza tradycyjne podejście do marketingu o odpowiedzialność społeczną. Koncepcje globalizacji i zrównoważonego rozwoju przyczyniają się do dyskusji na temat roli biznesu w społeczeństwie, który może się przyczynić do realizacji celów obydwu koncepcji.
Abstract	Many environmental strategies relying on a mere improvement of resource productivity and eco-efficiency of processes and products are fully to address the environmental impacts induced by increasing consumption. In addition to these strategies, the concept of sustainable consumption calls for changing the levels and patterns of consumption, which require complimentary approaches. Consumer’s don´t realize the consequences of their own consumer behavior to the environment. The aim of the paper is analyze the selected tools of the sustainable environmental marketing that extends the traditional marketing approach of social responsibility. Globalization and sustainable development contributes to discussions about business in society and their roles. It is clear that the business community can have a positive impact on the achievement of the objectives of both concepts.
Cytowanie	Paluchová J., Prokeinová R. (2012) Społeczna odpowiedzialność firm spożywczych w Słowacji – narzędzie zrównoważonego rozwoju.Roczniki Naukowe Ekonomii Rolnictwa i Rozwoju Obszarów Wiejskich, t. 99, z. 3: 41-50
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Pełny tekst	RNR_2012_n3_s41.pdf

Autor	Zdenka Kádeková, Ľudmila Nagyová
Tytuł	Koncepcja marketingu społecznego – korzyści wykorzystania public relations w przedsiębiorstwach branży spożywczej na Słowacji
Title	Social marketing concept: benefits of using public relations in the practice of food enterprises in Slovakia
Słowa kluczowe	koncepcja marketingu społecznego, społeczna odpowiedzialność biznesu, public relations, przedsiębiorstwa sektora żywnościowego
Key words	Social Marketing Concept, Corporate Social Responsibility (CSR ), Public Relations (PR ), Food Enterprises, Events, Publicity, Education, Benefits
Abstrakt	W opracowaniu zaprezentowano możliwości wykorzystania koncepcji marketingu społecznego w przedsiębiorstwach branży spożywczej na Słowacji. Opinia przedsiębiorstwa na rynku jest tworzona przez sposoby przyciąga do niego klientów i działania sprzyjające decyzji o zakupie. Działania public relations (PR ) tworzą podstawę rozwoju ekonomicznego przedsiębiorstwa i zwiększają jego możliwości konkurowania na rynku. Wyniki badań wskazują, że zastosowanie narzędzi PR (eventy, publicity i działania edukacyjne) generuje znaczne korzyści dla przedsiębiorstw branży spożywczej. Społecznymi efektami działań PR w praktyce są przede wszystkim budowa reputacji firmy oraz kreowanie świadomości konsumenta i szerszych społeczności.
Abstract	Paper defines applying of social marketing concept in the practice of food enterprises in Slovakia and connected benefits. Under review were activities of Public Relations (PR ) and its most used tools in condition of the Slovak Republic - event marketing, publicity and education. The reputation of company leads customers to the company when deciding about purchase. Public relations create the base for an economic growth of the company and its prosperity, as well as the ability to survive in the fierce competition, which are considered as the economic benefits resulting from the application of PR activities, in the practice of food enterprises. The survey showed that using of chosen PR tools - events, publicity and education, offer significant benefits to food enterprises. Social benefits resulting from implementation of PR in their practice could be taken as building and protecting reputation and awareness in the public eyes.
Cytowanie	Kádeková Z., Nagyová Ľ. (2012) Koncepcja marketingu społecznego – korzyści wykorzystania public relations w przedsiębiorstwach branży spożywczej na Słowacji.Roczniki Naukowe Ekonomii Rolnictwa i Rozwoju Obszarów Wiejskich, t. 99, z. 3: 51-59
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Pełny tekst	RNR_2012_n3_s51.pdf

Autor	Robert Rusielik, Michał Świtłyk
Tytuł	Efektywność techniczna produkcji mleka w wybranych europejskich gospodarstwach w latach 2008-2010
Title	TECHNICAL EFFICIENCY OF MILK PRODUCTION IN THE SELECTED EUROPEAN FARMS IN YEARS 2008-2010
Słowa kluczowe	DEA, SFA, efektywność techniczna, produkcja mleka
Key words	DEA, SFA, efficiency, milk production
Abstrakt	Obliczono wskaźniki efektywności technicznej w gospodarstwach zajmujących się produkcją mleka. Analiza wykazała, że poziom wskaźników efektywności w poszczególnych krajach zmienia się w zależności od zastosowanego modelu ekonometrycznego. Wykazano, że występują różnice w poziomie efektywności analizowanych krajów w poszczególnych latach. Najwięcej gospodarstw prowadzących efektywną produkcję mleka występuje w Holandii, Polsce, Irlandii, Francji, Ukrainie, Hiszpanii i Słowacji.
Abstract	The study presents estimation of technical efficiency for dairy farms. The results of research have shown that the level of indicators of technical efficiency depends on applied econometric models. Additionally, calculations give an overview of efficiency differences between countries in respective years. The executed analysis showed that the majority of effective dairy farms is located in: The Netherlands, Poland, Ireland, France, Ukraine, Spain and Slovakia.
Cytowanie	Rusielik R., Świtłyk M. (2012) Efektywność techniczna produkcji mleka w wybranych europejskich gospodarstwach w latach 2008-2010.Roczniki Nauk Rolniczych, Seria G, t. 99, z. 1: 88-99
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Pełny tekst	RNR_2012_n1_s88.pdf

Autor	Jana Prevužňáková, Katarína Zemková
Tytuł	The Analysis of the Indebtedness of Slovak Agricultural Enterprises in Years 2003 and 2009 and Multi-criteria Analysis of Slovak Agricultural Enterprises in Years 2003 and 2009
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Abstract	This article shows the changes of structural census of agricultural enterprises which was lastly performed in 2010. The census of agriculture is published every ten years. The aim of the article is to show the impact of farm’s legal forms on sources of funding which is one of two main objectives of article’s research. Second objective explains the correlation of legal status of enterprises and sources of external funds. From the comparison of these two points, the result will either confirm or refute the claims that farms should have the highest contribution of external capital to achieve the ideal results. In the paper the difference in funding between the two legal forms was confirmed. The indebtedness of commercial companies is considerably higher in both observed years (2003, 2009). Another finding is that during the observed period (2003-2009) the proportion of commercial companies with higher indebtedness increased significantly. Since Slovakia joined the EU the amount of external sources has risen and it is still rising. But a positive respond in profitability of agriculture enterprises was not observed, as would be expected. According to the Cluster Analysis the centroids of both legal forms were unprofitable in 2003. By comparison between the year 2003, the year in which Slovakia joined the EU and the year 2009, we observe an overall increase in the economic result from the negative to the positive integers. The year 2009 from the point of view of the farmers we can apperceive as a positive year in terms of the world prices, which were on the historical highest level. These prices were supported by a weak U.S. dollar. In the paper the difference in management of the two legal forms was confirmed. In both observed years commercial companies have the highest ratio of external funds, the lowest number employees and the lowest area per hectare. And cooperatives can be characterized with the highest number of employees and also the highest area per hectare.
Cytowanie	Prevužňáková J., Zemková K. (2012) The Analysis of the Indebtedness of Slovak Agricultural Enterprises in Years 2003 and 2009 and Multi-criteria Analysis of Slovak Agricultural Enterprises in Years 2003 and 2009.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 7(56): 92-101
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Pełny tekst	PEFIM_2012_n56_s92.pdf

Autor	Hemmali Nagmy, Patrik Rovny, Aleksejs Zuravlovs
Tytuł	Assessment of the Slovak and Latvian Agriculture from the Point of Plant Production
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Abstract	Agriculture as one of major industries of the national economy is closely connected with the development of the whole country, especially rural regions and food production. Therefore it should be viewed as an important factor of rural development and economic stability of the whole country. The main aim of article is to compare the position of plant production and agriculture in two EU countries: Slovakia and Latvia. Realization of the mentioned objective required the research within the period of the years 2009-2010. We used basic organizational and economic relations and numeric calculations while analyzing and forming the theoretical and practical solutions. According to crop production between Slovakia and Latvia outlines some similarities, the situation was reversed and crops production for most commodities has fallen, particularly in case of cereals, but some separate crops have the various tend. For example in Slovakia case crop production rise of legumes and sugar beet, parallel in Latvia case crop production increase rapidly of buckwheat and rape. In consequence it draws differences in crop production priorities which depends from a large number of different circumstances between two described countries.
Cytowanie	Nagmy H., Rovny P., Zuravlovs A. (2012) Assessment of the Slovak and Latvian Agriculture from the Point of Plant Production.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 7(56): 109-119
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Pełny tekst	PEFIM_2012_n56_s109.pdf

Autor	Jana Prevužňáková, Peter Serenčéš, Marián Tóth
Tytuł	Impact of Direct Payment Reform of CAP 2014–2020 on the Economy of Agricultural Enterprises in Slovakia
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Abstract	New Common Agricultural Policy (CAP) in 2014-2020 introduces the changes in direct payments. Progressive reduction and capping of the payment will have impact mainly on big enterprises managing large land area. This is a reality in the Czech Republic and Slovakia. The paper is devoted to quantify and model the impact of forthcoming changes on the management of farms in Slovakia. As the results in chosen enterprises in Slovakia proved, these changes have a negative effect on the enterprises which are mainly the large ones with the low sales as well as the small salaries paid per hectare in comparison with the rest of the companies in Slovakia. In sense of effectiveness and rural development we do consider planned changes in direct payments as rational.
Cytowanie	Prevužňáková J., Serenčéš P., Tóth M. (2012) Impact of Direct Payment Reform of CAP 2014–2020 on the Economy of Agricultural Enterprises in Slovakia.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 7(56): 120-126
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Pełny tekst	PEFIM_2012_n56_s120.pdf

Autor	Peter Bielik, Daniela Hupková
Tytuł	Sytuacja badań ekonomicznych na Słowacji
Title	Situation of Economic Research in Slovakia
Słowa kluczowe	badania, rozwój, edukacja, finansowanie
Key words	research, development, education, funding
Abstrakt	Celem opracowania było określenie sytuacji w szkolnictwie wyższym i badaniach naukowych na Słowacji oraz jej porównanie z pozostałymi państwami członkowskimi UE i krajami OECD. Szczególną uwagę poświęcono znaczeniu badań ekonomicznych jako instrumentu wzrostu gospodarczego i konkurencyjno .ci. W wyniku analiz nie odnotowano istotnych różnic między Słowacją, krajami UE-27 i OECD w zakresie ogólnych wskaźników badań. Głównym problemem jest niedostateczne finansowanie badań i rozwoju w ostatnich latach na Słowacji. Jednak mimo problemów finansowych, nastąpiła poprawa wskaźników dotyczących nauki oraz badań.
Abstract	The aim of the paper is to determine the situation in higher education and research area in Slovakia and to compare this development with the EU 27 and OECD countries. The interest is oriented on the economic research as an instrument between Slovakia, EU 27 and World in overall research indicators. The principal problem is insufficient funding of Research and development. Despite this fact an improvement occurred in the Science and Research category of indicators during recent years in Slovakia.
Cytowanie	Bielik P., Hupková D. (2011) Sytuacja badań ekonomicznych na Słowacji .Roczniki Nauk Rolniczych, Seria G, t. 98, z. 2: 37-42
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Pełny tekst	RNR_2011_n2_s37.pdf

Autor	Katarína Kleinová, Johana Űrgeová
Tytuł	Country image and branding of Slovakia
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Abstract	The paper points at some points of country marketing, for example how European countries could be successful in the situation of global competitiveness, not only taking into account their history or culture but also in the area of product image, such as a country of origin. Country in its own is also a way of a brand. Most countries communicate with the rest of the world on several levels and so they create their images whether knowingly or randomly. Political decisions of the government, the ways of attracting foreign investors and skilled workforce, export of products, export of culture, promotion of tourism and ultimately inhabitants themselves of the country are also either positively or negatively involved in creating the country image.
Cytowanie	Kleinová K., Űrgeová J. (2011) Country image and branding of Slovakia.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 5(54): 50-58
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Pełny tekst	PEFIM_2011_n54_s50.pdf

Autor	Zuzana Lušňáková
Tytuł	Corporate Social Responsibility as part of Public Relations and firm development
Title	Corporate Social Responsibility as part of Public Relations and firm development
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Abstract	The paper deals with Corporate Social Responsibility (CSR) as a part of Public Relation and firm development. We choose one of the most famous fast food all over the world, which is McDonalds company for our research purposes on Corporate Social Responsibility in business firm. The main objective of the article will be to find out, how McDonalds company implements Corporate Social Responsibility towards employees, customers, supply partners, and the community. We also used a questionnaire survey focused on McDonalds employees to find out how does the company implements a corporate social responsibility policy in employee opinion. McDonalds has over 32,000 installations worldwide in 120 countries. McDonalds Slovakia says openly about the social responsibility policy in companys image development and understand CSR as a Public Relation tool in particular, but also as a key tool for society development in accordance to the motto – „if the company thrives, we should feel a commitment to do good.“
Cytowanie	Lušňáková Z. (2011) .Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 5(54): 91-100
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Pełny tekst	PEFIM_2011_n54_s91.pdf

Autor	Maria Hambalkova, Patrik Rovny, Sona Supekova
Tytuł	Comparison of Slovak and Polish foreign agrarian trade
Title	Comparison of Slovak and Polish foreign agrarian trade
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Abstract	The aim of this paper is look through the agrarian trade between Slovakia and Poland. The Slovak and Polish agriculture is managed by the Common Agricultural Policy. It has main impact on both national agrarian policies. The situation in agriculture in both countries is different. It is because of the historical development of agriculture in Poland and in Slovakia. Slovakia achieved negative trade balance with agrarian trade with Poland in 2010. It means that the Slovak Export of agrarian commodities is smaller than Polish import into Slovakia. It is because the Poland is neighbor country of Slovakia. The second important reason is that the prices of agrarian commodities are lower than in Slovakia. The reason is also because the same features of consumers.
Cytowanie	Hambalkova M., Rovny P., Supekova S. (2011) .Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 5(54): 149-156
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Pełny tekst	PEFIM_2011_n54_s149.pdf

Autor	Marián Tóth
Tytuł	Impact of CAP Subsidies on Profit in Agricultural Enterprises in Slovakia
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Abstract	In this article we focus on the evaluation of subsidies and profit. To evaluate the importance of subsidies in relation to income, we selected two indicators. The first is a proportional indicator of profit per hectare of agricultural land and the second is the (profit minus subsidy) per hectare of agricultural land. These indicators enable to assess the status of farms in case that they would not receive subsidies. Chosen time horizon from 1993 to 2008 also allows assessment of the progress of the importance of subsidies in terms of ability to make a profit.
Cytowanie	Tóth M. (2011) Impact of CAP Subsidies on Profit in Agricultural Enterprises in Slovakia.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 5(54): 208-216
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Pełny tekst	PEFIM_2011_n54_s208.pdf

Autor	Daniel Beres
Tytuł	Competitiveness and comparative advantages in agriculture (livestock approach)
Title	Competitiveness and comparative advantages in agriculture (livestock approach)
Słowa kluczowe	brak
Key words	revealed symmetric comparative advantage, livestock, bovine, unit value method
Abstrakt	brak
Abstract	This study compares the effect of Common Agricultural Policy implementation on comparative advantages of livestock production in four selected countries, namely Czech Republic, Hungary, Poland and Slovakia (V4). The comparative advantage of Czech Republic’s bovine production as well as Slovakian poultry production has improved. On the contrary, sheep production in Poland and Slovakia has lost its previous positive RSCA value, similarly to swine production in Czech Republic and horse production in Hungary. Furthermore, a detailed analysis of bovine production in V4 countries revealed that the formerly successful quality competition was replaced gradually by price competition during the examined period (1999-2010).
Cytowanie	Beres D. (2011) .Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 11(26), z. 4: 17-25
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Pełny tekst	PRS_2011_T11(26)_n4_s17.pdf

Autor	Christian Henning, Nana Zarnekow
Tytuł	Local government performance and spatial dependencies: drivers of structural support allocation?
Title	Local government performance and spatial dependencies: drivers of structural support allocation?
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Key words	regional policy, government performance, spatial econometrics, SAPARD.
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Abstract	A central aim of the Regional Policy of the European Union is a regional cohesion. Major instruments are regional policy programs financed via various European funds. The allocation of regional policy funds varies dramatically across regions even when one controls for regional development indicators. Thus, what political economy factors determine the access to financial support of regional policy funds? With this regard, the paper highlights the role of local government performance. Beyond, it is tested for spatial dependencies, e.g. if knowledge spillovers determine the ability to capture regional funds. Pars pro toto empirical analyses focus on the allocation of SAPARD funds in Slovakia using cross-section as well as panel data. The government performance is measured as a technical efficiency of local public good provision and derived within a non-parametric DEA approach. Results show that the government efficiency has a positive significant impact on the structural funding allocation. Furthermore, spatial dependencies occur. With respect to the program duration, it is concluded that knowledge spillovers take place, supporting a successfully program participation.
Cytowanie	Henning C., Zarnekow N. (2010) .Scientific Journal Warsaw University of Life Sciences SGGW - Problems of World Agriculture, t. 10(25), z. 3: 134-144
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Pełny tekst	PRS_2010_T10(25)_n3_s134.pdf

Autor	Agnieszka Baer-Nawrocka, Natalia Markiewicz
Tytuł	Zróżnicowanie przestrzenne potencjału produkcyjnego rolnictwa w krajach Unii Europejskiej
Title	The spatial differentiation of agricultural potential in EU countries
Słowa kluczowe	potencjał produkcyjny rolnictwa, kraje UE, miernik syntetyczny, metoda TOPSIS
Key words	agricultural potential, EU countries, synthetic coefficient, TOPSIS method
Abstrakt	Celem opracowania jest ocena przestrzennego zróżnicowania rolnictwa państw UE-27 ze względu na posiadany potencjał wytwórczy. W badaniach wykorzystano dane FADN, a do ich analizy posłużono się miernikiem syntetycznym skonstruowanym przy użyciu metody TOPSIS. Na podstawie wielkości mierników wyznaczonych dla poszczególnych państw wyodrębniono cztery grupy typologiczne odzwierciedlające poziom rozwoju rolnictwa państw w nich skupionych. Wyniki badań wykazały, że najwyższym rolniczym potencjałem produkcyjnym dysponują wysoko rozwinięte kraje UE-15, jak również dwa spośród nowych państw członkowskich – Czechy i Słowacja. Z kolei grupę o najniższym potencjale wytwórczym tworzą Grecja, Rumunia i Słowenia. Państwa te cechuje relatywnie największa dekoncentracja struktur produkcyjnych rolnictwa i najwyższe nakłady pracy.
Abstract	The paper aims to assess the differentiation of agricultural potential in EU-27 countries. Synthetic coefficient constructed using TOPSIS method, based on the FADN data was calculated. The values of the coefficient for analyzed countries was used to classify countries into four typology groups. The results show that the highest potential concern well developed countries of EU and two of the EU new member states – Czech Republic and Slovakia. While the lowest agricultural potential refers to Greece, Romania and Slovenia. These countries are characterized by relatively high deconcentration of agricultural production structure and AWU/ha numbers.
Cytowanie	Baer-Nawrocka A., Markiewicz N. (2010) Zróżnicowanie przestrzenne potencjału produkcyjnego rolnictwa w krajach Unii Europejskiej.Roczniki Nauk Rolniczych, Seria G, t. 97, z. 4: 9-15
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Pełny tekst	RNR_2010_n4_s9.pdf